Let’s make politics less dull and tell some inspring European stories that speak to a new generation of voters. That was the mission the European Youth Card Association gave us leading up to the 2024 elections.
It resulted in a campaign of four video’s that highlight the importance of collectivity.
Two animations with voice-over remind us of what has been achieved by the union so far and why we should keep it going. We reimagine the boring idea of voting and place it in a fresh and tangible context without losing track of the weight and importance. It results in a story that motivates to take action accompanied by vibrant and interesting visuals.
We go on a journey through Europe to speak to the youth and discover what Europe means to them. A story about connection unfolds and is visually assisted by playful animations of a phone line hopping from one person to the next, tying them all together in the end.
What does your perfect Europe look like? A big and personal question. We asked three young creatives to answer it with paper and crayons. Very intimate images and stories were the result, giving a colourful glimpse of what can be. It quietly leaves you with a mission: to imagine your own.
Client | European Youth Card Association
Production | The Pool Productions, De Kiesmannen
Creative concept
Direction
Cinematography
Animation
Edit
Color grade
Sound design | The Pool Productions
Voice-over | Lidewij Berckenkamp
Talents | Leonor de Meer, Seb Gardeniers, Sophie Borchard (European Dream video)
