'Primary Colors' is shot for one of our long-time collaborators and friends; Soulcycle BMX shop in Amsterdam. It is their entry for a global video contest for core BMX shops – hosted by Vans – called ‘The Circle’.
The primary colors represent diversity; all other colors can be made with the red, yellow and blue. The decision for using film supplementary to the digital footage was made to capture the bright colors of the circles, as well as to get the raw textures of the streets where BMX is happening.
The video came in second in the overall rankings of the video contest, and was awarded the ‘Creative Vision Award’ by the six-headed jury panel.
Client | Soulcycle
Creative concept
Production
Direction
Cinematography
Edit
Music
Color grade | The Pool Productions
Talents | Oran Farag, Stijn Hens, Twan van Wijk, Denz van Lare, Hannah Laurier
Film lab and scan | Onno Petersen
